The goal here is to understand what development (product and business) has been done up to now, as well as any validation, credibility, or performance data. This allows to quickly (1-2 weeks) figure out what we can leverage in the US market and what will need some work, as well as the general capabilities of the team and where they need most support.
Review any validation data
🎯 Examples: clinical studies, case studies with customers showing performance, etc
Understand at high level what should translate in a market like the US
🎯 Example: reduction of surgery complications or money saved for a factory should translate vs. customer preference tests may not
For enterprise/B2B startups, adapt the ROI story using existing data and approximations for the US
🎯 Example: % reduction in medical surgery cost (startup data from existing clients) x $ average cost of the procedure (US data)
Once key background information and preliminary work has been done, the objectives are to do a first pass at customer discovery using path of least resistance, as well as put the company in front of potential customers as quickly as possible to optimize for quick learning and iterations in the pitch.